中国百强品牌售前案例之康恩贝消毒品牌战略破局
2019年消毒产品市场容量达到103亿，前4年增长速度维持在6%左右，受疫情影响增速提高至14%，迎来了近乎脱销的“高光”时刻。观之消毒市场的品牌格局，滴露、威露士占据60%以上的市场，呈现寡头垄断局面，护肤品厂家，如贝壳派、美臣等改造生产线，还有“八竿子打不着”的企业诸如比亚迪、LVMH集团“跨界”生产消毒产品。行业竞争激烈。
康恩贝消毒品牌如何另辟蹊径，实现弯道超车？欧赛斯咨询团队通过深度调研，基于集团植物大健康战略，强化品牌植物健康特点，发挥品牌资源禀赋优势，帮助品牌构建“新一代植物消毒战略”，不同于体验差及副作用的化学认知，康恩贝消毒产品让消毒液更加清香，让消毒体验更加舒适。植物消毒战略让消毒不再只是一个产品，而是一种文化、一种科学，一个消毒行业未来。
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