国潮+文旅 中华老字号致中和受追捧
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/d479c6cb23c3480988db8f88141a5918~tplv-tt-large.image?x-expires=2015743953&x-signature=If0L11CHUxEDyfX%2BHKUfm4WYTzY%3D“东风夜放花千树，更吹落、星如雨”。这是800多年前南宋词人辛弃疾笔下描绘杭州的诗句，这是一座“不夜城”。
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6月15日-6月19日，“2022文旅市集·宋韵杭州奇妙夜暨文旅消费季”在美丽的西子湖畔，为大家带来了一场视、听、味、享豪华盛宴。
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本届奇妙夜共吸引了180余家展商参展，致中和在“神州奇妙游”板块与大家相遇。人气投壶、打卡有奖、抓“好运”等诸多游戏环节人气爆棚，将非遗文化与潮流趣味相融合，为现场观众带去了更多奇妙新体验。
▲2022杭州奇妙夜·致中和展位集锦
精彩聚集
人气再升级
# 大家来投壶
“扫码关注，参与投壶游戏，投中就有奖品......”工作人员刚把游戏道具拿出来，展位前就立马聚拢了许多现场观众。
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没错，致中和游戏人气王“投壶”，重出江湖。投壶，是古代士大夫宴饮时的一种投掷游戏，宋代司马光曾著有《投壶新格》一书，详细记载了壶具的尺寸、投矢的名目和计分方法，宋人的生活中怎能少了投壶的乐趣。
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虽然天气炎热，但也架不住大家的热情高涨。大朋友、小朋友、老顾客、新顾客......喝彩声此起彼伏，奖品更是拿到手软。大家不仅玩得开心，更走进了致中和展位，走近了致中和。
# 都来抓好运
“快！袋子帮我准备好。”
“刚才没抓好，我再抓一次。”
......
除了投壶，抓一把“好运”的游戏同样吸粉无数。只要支付几块钱，就能抓一把龟苓膏或者芝麻丸，抓到多少算多少，着实让不少朋友跃跃欲试。
小朋友爱玩
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“古人”也想试试
# 网红打卡点
古色古香的场景设计与科技感十足的霓虹灯饰，致中和高颜值打卡点，引来不少伙伴驻足拍照。
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经典产品 火热新品
闪亮登场
要说致中和最经典的一定是“五加皮酒”。色如榴花、香如蕙兰、金黄挂杯，五加皮酒是一代人的记忆，也是致中和的国遗瑰宝。
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6月19日正好是父亲节，致中和别出心裁的五加皮小酒花束，成为全场最应景的暖心好礼。
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除了传统的五加皮酒，色彩鲜亮，风格雅致的致中和青梅酒、草莓酒也吸引了不少年轻人选购。
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清凉消暑的龟苓膏，毫无悬念蝉联致中和展位热销爆品TOP1的头衔，近千袋吸吸龟苓膏全部售罄。
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2022杭州奇妙夜已圆满落幕，致中和将续写经典与传奇，精彩可期！我们明年再见！
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