6大营销手段「快速打造人尽皆知的网红品牌」
现在的营销与以前不同了,营销方式发生了很大的变化。以前,在商品的生产跟销售模式的过程中,营销的方法很多的时候是采用电视广告的方式,特别是央视广告,一秒的广告费用高达1000万以上,传统的品牌商先是在电视或者报纸上面砸下巨额的广告费用,然后依托渠道商,代理等抢占市场,获得巨大的回报。
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/ed394d333e134c84adebc9c6de87c48d~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=LbyH%2BOx1SY86huYF%2Bd0DOGcoSdQ%3D
我们所熟悉的脑白金,黄金搭档,娃哈哈系列产品,汇源果汁等品牌都是这样操作的。
现在,以年轻人为消费主体的人群他们对于硬广的宣传方式比较排斥。
另外,移动互联网的时代,电视在很多人眼中成了可有可无的一个装饰品,很多东西都基于互联网的模式在植入广告推广,电商的后期更是促进了商品的推广以及获取问题。
人们开始了以网红为依托的个人ip品牌时代。像我们熟悉的李佳琦就是很好的例子。
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/39830573c5bd44ba93fa73a36046ff72~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=rt4Tj7Hx1mcq2TLBP2BPswbiLGs%3D
可以说网红的品牌效应解决了很多年轻人选择困难症的问题,让产品更加形象,更加生动地展示在我们的面前。同时,在5G的智能化时代到来,这种以网红为依托的品牌营销方式会不断放大。
https://p3-sign.toutiaoimg.com/pgc-image/f459c565683a4ddd9a41f2466605c0a6~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=1ol0oK9t%2Ba639f0rGwp%2BW1R%2B74Y%3D
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https://p3-sign.toutiaoimg.com/pgc-image/ecb2c3598e6e40d59990e04d86b4374d~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=91EAdsidvD1l4s246x0z4xnZspY%3D
https://p3-sign.toutiaoimg.com/pgc-image/02a3f07d32164c0c93d2522e7ba38ae7~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=Ns4hbyHcrpEU4urDK9YX8e6sXy0%3D
https://p3-sign.toutiaoimg.com/pgc-image/6b1dab6e8b774523b7df37fc4160a4a1~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=2bMONSNegXIuTdYYTx8K9O2Veq0%3D
https://p3-sign.toutiaoimg.com/pgc-image/1f0681ad066b44a5ac9bd730f45967de~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=Z1rK6rbOmDtZ9rsl0MRZ0keEd50%3D
https://p3-sign.toutiaoimg.com/pgc-image/1ece23da71334b6aad028bcb30ae40a4~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=%2FqA1ocfYiESHnGfcJfbVsESTGY8%3D
https://p3-sign.toutiaoimg.com/pgc-image/d853fb3ceb1c44f7b32933ca5b05c0cd~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=J%2BkrcQwj6h2gHRwcNG90DsXIecQ%3D
https://p3-sign.toutiaoimg.com/pgc-image/0e76e3f1fb8e422c92d4812e88ca6448~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=IzoWaBxKeKnhQ5gLrhh8RpBhv8E%3D
https://p26-sign.toutiaoimg.com/pgc-image/f19819d23d5a4043b6c1a63c4c8de8e3~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=rTW2%2BTmzHQeGHDa6jFWIx%2FScl3c%3D
https://p3-sign.toutiaoimg.com/pgc-image/25bebdb271ec47d0a9a3fa26394cf51b~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=oq5E3ObXC68CLfcuFwOBfrqxVdc%3D
https://p3-sign.toutiaoimg.com/pgc-image/11894f23eed043ba83dd9eb3e7289bdc~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=4bm5yiiskW98NnGgGS04v3AvXMs%3D
https://p3-sign.toutiaoimg.com/pgc-image/ca42622195e54a6a9189b9769ff2db55~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=OCIyUZL0fVbLMZ7OXTlmxS9JBg0%3D
按文末提示领取高清大图,及更多干货
https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/238b4f899cfc4a3994181c79c755f308~tplv-tt-large-asy2:5aS05p2hQOavj-aXpTXku73nsr7pgInlubLotKfliIbkuqs=.image?x-expires=2010062438&x-signature=SicTcpspETZakvX%2FEDn%2FwoSxwb4%3D
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